original

How to build a social media marketing system that attracts new business like a magnet.

By Becky Livingston

$295.95

$199.97

You save $95.98 (32%)!


The Accountant’s Social Media Handbook is the authoritative, comprehensive, step-by-step, practice-tested toolkit for attracting new clients, delivering amazing service, recruiting and retaining the best talent, and seizing and managing new growth opportunities by leveraging the new technologies and culture shifts of social media.

Over 250 pages of guidance, case studies, trend analysis, step-by-step procedures, and customizable worksheets.

The ONLY handbook you’ll need to launch and sustain a profitable social media strategy. 

DOWNLOAD THE FREE PREVIEW:
The Accountants’ Social Media Handbook from CPA Trendlines (PDF 34 pages)

See more by Becky Livingston at CPA Trendlines

RAVE REVIEWS

Bourke
Bourke

“Becky Livingston has created a remarkable handbook that every accountant should have within arm’s reach. Today, every company is a “technology” company. An Accounting Firm is no exception! It is one thing to “DO” social media, but this book will guide the accountant through not just “DOING” social media, but having quality social media interaction and leveraging the power of this platform to help propel their professional reputation and practice to the next level.”

– Jim Bourke, CPA, CITP, CFF, CGMA, Partner, WithumSmith+Brown,
CPA firm technology strategist

 

 

Tolin_Katie_400x400
Tolin

“This is a great step-by-step guide for establishing social media goals and determining what platforms will help you achieve them. It flows between providing spot-on educational information and serving as a workbook that walks you through exercises to help you understand how and when to communicate, how to measure success, ways to get staff to assist in your efforts, and much more. The solid examples and suggested tools provided will not only help those new to social media, but will assist those looking to increase their social media effectiveness, as well.”

– Katie Tolin, Growth & Profitability Consultant for CPAs,
former marketing executive at BDO, SS&G, Rea.

 

CONTENTS

(Partial listing)
1. INTRODUCTION TO SOCIAL MEDIA

  1. The State of Social Media in the CPA Profession
  2. What Social Media Are Best Suited for Your Business?
  3. Getting Started
  4. Golden Rules
  5. Company Profile Pages
  6. Company Page Tips
  7. Image Development
  8. Posting Content
  9. URLs
  10. Posting Schedule
  11. Management Tools

 

2. DEVELOPING A SUCCESSFUL CONTENT MARKETING STRATEGY

  1. Why create content?
  2. Why is buyer persona important?
  3. Sharing Finesse and Posting Schedules
  4. Writing Headlines for Sharing Success
  5. Do-It-Yourself Design
  6. Using PowerPoint to Create Graphics
  7. Social Media Management

 

3. DEVELOPING SOCIAL MEDIA MARKETING CAMPAIGNS

  1. The Research
  2. Top 10 Benefits of Using Social Media
  3. Setting Up the Plan
  4. Setting the Tone – Example
  5. The Process Diagram Social Media and Marketing
  6. Creating the Campaign
  7. Campaign Development Activity
  8. What are landing pages?
  9. Landing Page Elements
  10. Driving Traffic
  11. Getting Started Checklist
  12. The Buying Journey
  13. Example – Top of the Funnel
  14. Does Social Media Affect SEO?
  15. Boost Social Signals – The Checklist
  16. Custom Content Best Practices

 

4. COMMUNITY MANAGEMENT

  1. The Social Media Manager
  2. The Community Manager
  3. Influencer’s Page Rank
  4. Finding a Blogger’s or Blog’s Traffic Number
  5. Seven Other Resources
  6. Social Media Listening
  7. Listening Tools
  8. 4-Step Listening Strategy

 

5. SOCIAL MEDIA ANALYTICS

  1. Key Performance Indicators (KPIs)
  2. Third-Party Tools

 

MOBILE MARKETING

  1. Setting Goals
  2. Advertising
  3. Tailor Ads for Mobile

 

5. SOCIAL MEDIA POLICY DEVELOPMENT – RISK & COMPLIANCE

  1. What is a social media policy?
  2. Why have a social media policy?
  3. Social Media Policy Best Practices
  4. Mitigating Risk
  5. Things You Cannot Do

 

6. CHANGE MANAGEMENT – GETTING PEOPLE
ON BOARD

  1. 10 Steps to Creating Employee Brand Advocates via Social Media
  2. Setting the Foundation
  3. Motivation and Incentives
  4. WIFFM
  5. Containment Model
  6. Automation Tools
  7. The Do-It-Yourselfer

 

7. ENGAGING INFLUENCERS THROUGH SOCIAL MEDIA

  1. Engaging with Influencers
  2. Digital Influence Marketing
  3. Research Hashtags
  4. Alignment
  5. Conduct preliminary research
  6. Channels
  7. Measurement
  8. Why should you consider an Influencer strategy?
  9. Sample Influencer Email

 

8. ACTIVITIES APPENDIX

  1. INTRODUCTION TO SOCIAL MEDIA
  2. DEVELOPING A SUCCESSFUL SOCIAL MEDIA STRATEGY
  3. COMMUNITY MANAGEMENT
  4. SOCIAL MEDIA ANALYTICS
  5. MOBILE SOCIAL MEDIA MARKETING
  6. CHANGE MANAGEMENT
  7. ENGAGING INFLUENCERS

9. BIBLIOGRAPHY

 

PLUS: 45 pages of activities, worksheets and exercises to art building your social media marketing magnet

PLUS: 10 pages of books, articles, tools and other resources to put to work immediately and to inform future strategies

About the Author

Livingston
Livingston

Becky Livingston, Penheel Marketing’s founder and CEO, has more than twenty years of experience in marketing and communications, as well as a strong background in technology. She can also be found doing public speaking gigs across the country.

She began her career as a computer programmer in the chemical engineering field, then moved into web development and online marketing–all of which has led her to  this business. She’s got the experience, the acumen, and the connections! She’s also an author, blogger, and avid Twitter fan.

Her forte is big-picture thinking and strategic management of complex initiatives. But don’t let that scare you. Her technology background has taught her a great deal about project management and what it takes to make projects come to life.

For her, learning is key and sharing that learning is even more powerful. That’s why she attends several events, as well as speaks at conferences across the country ranging from CPA-related conferences and social media forums, to non-profit groups and educational settings.

Not only is Becky hands-on and very active within the organization, but she also helps choose the vendors we work with to provide you with the best services possible.

Her corporate career expands non-profits, large companies, and CPA firms. She has supported businesses in the chemical engineering, dot com, and Big Four CPA firm (KPMG) areas. In her management roles, she has been able to bring complex ideas into reality while keeping an eye on the big picture. Becky’s ability to understand the details, to estimate the project timelines, and to see how each piece of the project can impact others is key to her success.

Details: Softcover. 6″ x 9″ (15.24 x 22.86 cm). Black & White on White paper. 268 pages. CPA Trendlines.
ISBN-13: 978-0991266234. ISBN-10: 0991266234. BISAC: Business & Economics / Accounting / General

 

Connect with Becky and begin networking with her today.

Twitter: @Penheel@bmliving@BM_Livingston
LinkedIn: Penheel Marketing. Also: Facebook, Google Plus,YouTube, and Pinterest.
More at Penheel Marketing

DOWNLOAD THE FREE PREVIEW:
The Accountants’ Social Media Handbook from CPA Trendlines (PDF 34 pages)


$295.95

$199.97

You save $95.98 (32%)!