The complete guide for planning and structuring the process
By Marc Rosenberg, CPA

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Marc Rosenberg, CPA has helped firms analyze and implement partner acquisition strategies for more than 20 years. This monograph guides you through all of the issues, considerations, and details related to bringing in new partners for firms of all sizes. The goal of the monograph is to help firms ensure that adding partners is the right step for the firm.

FREE DOWNLOAD: Click here for sample pages from How to Bring in New Partners (PDF)

Succession planning has hit CPA firms with a vengeance. As baby boomer partners approach retirement age, they naturally are focusing on who can take their place and eventually write their retirement checks. This monograph answers the questions, What are best practices in bringing in new partners? How is the buy-in structured? How does all this work?


  • What is a partner these days?
  • Should we have non-equity partners?
  • How do firms develop staff into partner?
  • What does one get for the buy-in?
  • When are they ready?
  • How do new partners get compensated?
  • What should their buy-in be?
  • 22 main provisions of a partner buyout plan
  • What should their ownership percentage be?
  • How should voting work?
  • How does capital get determined?
  • What about non-solicitation agreements?


  1. Key Concepts
  2. Structuring The Buy-In
  3. What Do New Partners “Get” For Their Buy-In?
  4. Ownership Percentage
  5. Partners’ Capital
  6. How Should New Partners Be Compensated?
  7. Partner Retirement/Buyout Partner
  8. Partner Retirement/Buyout Systems: 23 Main Provisions
  9. How Are the Duties And Responsibilities Of A New Partner Different From Those Of A Manager?
  10. What Vote Should New Partners Get?
  11. Non-Solicitation Agreements
  12. Equity vs. Non-Equity Partners
  13. Appendix of Exhibits
    Exhibit I – Bringing in a New Partner: Thresholds and Core Competencies
    Exhibit II – Complications with Compensation Formulas
    Exhibit III – Why Firms Retire Partners at 1x Fees or Less, WHY When Smaller Firms are Often Sold for Well Over 1x Fees
    Exhibit IV – What a Partner Is and Is Not Entitled To
    Exhibit V – What Is a Partner



CPA Trendlines commentator Marc Rosenberg is a nationally known consultant, author, and speaker on CPA firm management, strategy, and partner issues.

President of Chicago-based consulting firm Rosenberg Associates, he is founder of the most authoritative annual survey of mid-sized CPA firm performance statistics in the country, The Rosenberg Survey, also available here from the CPA Trendlines Store. He has consulted with more than 700 firms throughout his 20+ year consulting career.

Accounting Today magazine annually acknowledges Marc Rosenberg as one of the 100 most influential people in the CPA profession, and INSIDE Public Accounting has repeatedly recognized him as one of the ten most recommended CPA firm consultants in the country.

Click here to see him on CPA Trendlines.

FREE DOWNLOAD: Click here for sample pages from How to Bring in New Partners (PDF)
Details: Paperback, 6×9 inches, 66 pages. ISBN-10: 1453885285, ISBN-13: 978-1453885284



You save $30.00 (15%)!