original

Your Complete Guide to How Mergers REALLY Work

By Marc Rosenberg CPA

"Comprehensive! You’ll know what to expect, and how to make a deal that serves your purposes, whatever they may be." – AccountingToday

For sole practitioners and firms of all sizes. Buyers and sellers. All the toughest issues from A to Z. With 152 pages of instructions, case studies, sample letters, checklists, and worksheets.

FREE U.S. SHIPPING by Priority Mail

You've got options!

Choose the NEW Print+PDF Upgrade option to start benefitting immediately with the instant download

$155.00 — $255.00


Links to download your PDF will appear on the order confirmation screen after purchase and in your email receipt from auto-confirm@cpatrendlines.com.
* Rosenberg PDFs are read-only – no printing, markup, reproduction, or further distribution. Downloadable to five personal devices.

LEARN HOW MERGERS WORK

  1. Ask the right questions
  2. Understand the other side
  3. Firm-up your buyout
  4. Satisfy old clients and attract new ones
  5. Attract new partners and nurture new talent
  6. Achieve your growth objectives
  7. Make more money
  8. Overcome the fears.
  9. Assess the reasons for a deal
  10. Examine the personalities and cultures
  11. Do your due diligence.
  12. Set crystal-clear expectations
  13. Understand your new role, opportunities, and rewards

THE GUIDE FOR EVERY FIRM

CPA Firm Mergers: Your Complete Guide addresses all types of mergers and all firm sizes:

  1. Smaller firm merging into a larger firm (upward merger)
  2. Larger firm merging in a smaller firm (downward merger)
  3. Mergers of equals:
    • Two firms close in size merging together (“sideways” merger)
    • Two firms of different sizes merging together, but the gap in size is small enough that the smaller firm is able to freely negotiate terms.

TACKLE THE TOUGH ISSUES

  1. Name of the firm
  2. Partner income allocation method
  3. Partner agreement including partner buyout plan
  4. How the firm will be managed
  5. Tax software that will be used
  6. Format of client financial statements
  7. Is it really a merger? Or, an acquisition?
  8. Equity and non-equity partners

PRACTICAL GUIDANCE ON EVERY PAGE

  1. How firms attract the best merger partners, page 12
  2. The 15 essential terms and definitions, page 16
  3. The 21 major steps that can’t be skipped, page 27
  4. Why paying one times fees is a steal, page 33
  5. How to make paying 1.2 to 1.5 times pay off, page 35
  6. The 14 provisions every letter of intent must include, page 47
  7. How smaller firms can profit by merging up, page 77
  8. The 33 questions larger firms should ask smaller firms, page 113
  9. The right way to conduct due diligence reviews – especially when you’re already “old friends,” page 125

CONTENTS

[With NEW! additions from earlier edition.]

CHAPTER 1: INTRODUCTION – Do Mergers Work? NEW! 

CHAPTER 2: THE BASICS OF MERGING NEW! 

What Makes An Attractive Merger Partner

Keys to a Successful Merger

Major Merger Terms  NEW! 

How Mergers Can Go Wrong

CHAPTER 3: MERGER PROCESS STEP-BY-STEP

Deal Breakers

CHAPTER 4: STARTLING REVELATION: 1 X FEES IS A STEAL!  NEW! 

CHAPTER 5: BEFORE NEGOTIATIONS BEGIN  NEW! 

Data Needed to Evaluate a Merger

CHAPTER 6: THE LETTER OF INTENT  NEW! 

2nd & Subsequent Meetings  NEW! 

Case Studies  NEW! 

Provisions to Include in the LOI  NEW! 

CHAPTER 7: MERGER NEGOTIATIONS  NEW! 

Critical Issues  NEW! 

CHAPTER 8: UPWARD MERGER: SELLER PERSPECTIVE

Benefits to Merging Up  NEW! 

Assessing a Merger Opportunity

Specifics the Smaller Firm Should Expect  NEW! 

Screening Questions: Data to Request

CHAPTER 9: DOWNWARD MERGER: BUYER PERSPECTIVE

Why Merging in Small Firms is Such a Fabulous Deal  NEW! 

Why Firms Want To Merge in Smaller Firms  NEW! 

Merging in a Smaller Firm: What to Expect  NEW! 

Checking Out a Merger Candidate

Screening Questions

CHAPTER 10: MERGER OF EQUALS

Interview Questions

CHAPTER 11: MERGERS OF SOLE PRACTITIONERS  NEW! 

CHAPTER 12: DUE DILIGENCE REVIEWS  NEW! 

Steps In The Due Diligence Process  NEW! 

6 Types of Due Diligence Procedures  NEW! 

CHAPTER 13: PRACTICE CONTINUATION AGREEMENTS

CHAPTER 14: IMPLEMENTING THE MERGER  NEW! 

Implementation Checklist  NEW! 

APPENDIX I: CONFIDENTIALITY AGREEMENT

APPENDIX II: SAMPLE CONSULTANT AGREEMENT

APPENDIX III: SAMPLE LETTER TO MERGER CANDIDATE  NEW! 

 

ABOUT THE AUTHOR

MARC ROSENBERG, CPA

CPA Trendlines commentator Marc Rosenberg is a nationally known consultant, author, and speaker on CPA firm management, strategy and partner issues. President of his own Chicago-based consulting firm, The Rosenberg Associates, he is founder of the most authoritative annual survey of mid-sized CPA firm performance statistics in the country, The Rosenberg Survey, also available here from the CPA Trendlines Store. He has consulted with more than 700 firms throughout his 20+ year consulting career. Accounting Today magazine annually acknowledges Marc Rosenberg as one of the 100 most influential people in the CPA profession and INSIDE Public Accounting has repeatedly recognized him as one of the ten most recommended CPA firm consultants in the country.

To see more of his work for CPA Trendlines, click here.

 

 

FREE DOWNLOAD: Click here to download the free preview with sample pages from CPA Firm Mergers (PDF)

$155.00 — $255.00